Boy grows up in a tiny town in Wisconsin. Dates girl since he was 17. Fast forward to age 23 and Brian is newly a New Yorker and newly single. Add a little Internet magic and crowdsourcing and you have thirty days, thirty dates and a terrifying (for Brian) social experiment.
Success: featured in Mashable, Village Voice, Daily News, regional newscasts, NPR, international radio, Japanese newspapers, AOL home page, NOTCOT
Created as part of BBH's Barn internship program